Brand marketing and creative operations leader

I connect brand strategy, creative production and the operational systems required to bring ambitious ideas to life.

I bring a decade of experience connecting strategy, storytelling and cross-functional teams to build mission-driven consumer brands.

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Services / Skills

  • Four staff members wearing matching yellow shirts and hats working behind a counter at an event, with a green textured backdrop and a sign that says "JUST" in the background.

    Integrated Marketing

    I turn big campaign ideas into coordinated strategy and execution across creative, digital, PR, influencer, experiential, retail and strategic partnerships.

  • People sitting on the floor working on colorful paper cut-outs with various shapes and patterns, in a room with whiteboard walls covered in sketches and designs.

    Creative Operations

    I build the structure that helps creative teams do their best work: clear briefs, intake and prioritization, workback schedules, approvals, asset plans and cross-functional accountability.

  • A person riding a bicycle past a bus stop with an advertisement saying "The future of meat, delivered" and an image of a meatless chicken nugget.

    Brand Strategy

    From positioning to strategic partnerships, I specialize in making unfamiliar or complex products understandable, relevant and desirable.

  • A smartphone displaying a promotional webpage for free eggs, with a bright yellow background and black text, on a wooden desk next to a notebook with a pen, a cup of coffee, and a plant.

    Digital Growth

    I combine brand thinking with hands-on digital execution. I’ve owned strategy, operations and performance reporting across website, email, social, SEO, e-commerce and digital partnerships

  • A woman in a plaid shirt preparing food outdoors surrounded by fresh ingredients like avocado, tomato, and bread, with a man partially visible next to her.

    Content Creation

    I know how to both make strong work and how to get strong work made. My experience spans concept development, creative briefing, agency and talent management, production oversight, brand writing and hands-on content creation.

  • Books, plants, and electronic devices on white shelves and table at a display or office space.

    AI Workflows

    I use AI to build smarter, more efficient marketing systems—not to replace the human judgment and creativity that makes a brand distinctive. Familiar with building a lean marketing backend powered by reusable skills, agents and automated workflows.

Content Creation

Content Creation
Digital Growth

Digital Growth
Creative Operations

Creative Operations
Integrated Marketing

Integrated Marketing
A woman with long wavy light brown hair smiling outdoors at sunset, wearing a black top, with rocky terrain and a distant cityscape in the background.

About

I’m Shannon! A marketing professional and outdoor enthusiast based in Portland, Oregon.

Over the past decade, I helped grow an early-stage food-tech company into a national consumer brand—launching category-defining products, building integrated campaigns and scaling the marketing engine behind them. I’m especially drawn to mission-driven brands working in sustainability, food and the outdoors.

Download Resume

I’d love to bring my marketing expertise to your team or project.

Let's Talk